The best software hasn't been built yet—so I'm building it.

Two decades of shipping products at Slack, Workday and Unqork taught me that most people recognise broken workflows but lack the time and mental bandwidth to design better ones. Effortless removes that burden.

Instead of dumping users into a blank canvas, Effortless asks context-aware questions, converts vague ideas into structured specs, and composes secure, version-controlled apps that evolve with you. Behind the scenes a guided refinement layer, domain templates and new multi-level preprocessor which helps keep complexity linear while preserving long-term maintainability.